Best Pet Supplies is a family-owned business dedicated to helping pet parents find the best pet supplies, driven by a mission to complement and enhance family life with pet treats, harnesses, furniture, and more.

The goal of this project was to redesign the wholesale website aligned with the brand guidelines. Created a responsive, easy, and fun design for both retailers looking to purchase on the site and for potential clients by publicizing different products, serving as an online catalog.  

  • ⇝ Product Strategy

    ❏ UI Design

    ▥ Prototyping

    ◘ Graphic Design

  • ◖ Figma

    ◖ Shopify

    ◖ Amazon

    ◖ Adobe illustrator

    ◖ Adobe photoshop

    ◖ Slack

UX/UI / Creative Direction / Branding

UX/UI / Creative Direction / Branding

Best Pet

About the project

The problem

The company had an outdated wholesale website with the old branding. When potential clients googled us, they would be directed to this website, creating a bad first impression. 

The Solution

Designed an updated website that looked more inviting for new customers with updated branding. The new site reflected the playful tone of the brand’s increased social media presence and content. 

In addition, UI styling was reused on our Amazon storefront, leading to increased sales and a unified digital brand. 

Cover-BPS.jpg
Website-BPS.png
Style-BSP.png
ipad+phone+desktop-BPS.png
BPS-web-cover.png
Web+App+Packaging.png
Catalog-BPS.png
Checkout-BPS.png

Results

The rebranding and redesign project was a success. Focused marketing efforts and an improved customer experience led to an increase in sales growth. The initial phase of the project, the refurbishment of the Amazon storefront, garnered favorable customer reviews, contributing to elevated levels of customer satisfaction. Our harness sales rose to a top ten position among pet products on the platform.

key learnings

Anticipating areas where the customer may experience difficulty and providing additional information can enhance their experience and increase satisfaction.

1

A deep understanding of the target audience influences design decisions and priorities.

2

Providing comprehensive documentation facilitates communication with stakeholders and facilitates informed decision-making.

3

Staying current with trends helps us remain top-of-mind for our customers.

4

Next steps

  1. Work with programmer to implement new design and launch revamped site.

  2. Retake photos of all the products. 

  3. Upload missing information. 

  4. Link our social media platforms to the new site to help drive traffic.

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